If anyone doubts the marketing efficacy of the social platform Twitter, all you have to do is look towards Donald Trump. Trump effectively managed an entire presidential campaign with Twitter, utilizing the platform as his soapbox to such rigorous efficiency and effectiveness that not a day went by without a major news network quoting Trump on something he had said on Twitter.
Now, why Twitter? Why not Facebook? Perhaps because one of the defining features of Twitter is brevity, and simplicity. Facebook features an ecosystem of conversation, a chamber wherein people congregate and discuss, even on Facebook pages where comments are given a lot of room and view.
But a Twitter page can be entirely tailored to contain the kind of content you want it to contain, forcing you to look at a specific tweet and focus on it in order to get into the deeper conversation. Twitter makes communication with the outside world – not any one person, but your entire following – extremely easy, and provides a clear platform showcasing every opinion you’ve ever shared.
Despite its effectiveness, using the platform effectively is still a challenge for many businesses. It’s hard to classify what Twitter should be doing from a professional standpoint, when obviously, its use as a company announcement page is limited – after all, that’s what newsletters and Facebook is for.
So what does Twitter do?
Twitter is about Personality
Twitter is about personality – that’s the gist of how best to utilize the platform. Do not just use it for announcements or as a platform to share your content, use it to define what your brand is and what your company stands for in the space you work in.
Doing so – defining yourself, that is – requires you to do a few things first.
Reach out to influencers.
Twitter is surprisingly effective at one thing – networking. And even better so, public networking. Conversations between industry leaders and customers, influencers and companies and other such relationships are publicly displayed, and open for all to see.
A great way to start to build your account is to let your expertise speak for itself, and by scratching the back of influencers and bloggers in your industry. See a successful social media figure that can benefit from your help and services? Speak to them about collaborating on some content, or just reach out to them and see if they give you a mention.
Create a focus for your account.
It should be clear to visitors what you’re all about the first time they go over your page. Don’t just throw in a little bit of everything, from humor to serious activism to business opportunities and sales pitches. Create clear focus points for what you want to talk about, what you want to feature, and in what tone.
Make your account attractive.
Get your profile picture and cover photo in order, link all of your relevant accounts and websites, and make sure your description reads crisply what you’re all about, no matter whether you’re a single entrepreneur or a company profile.
It’s good to tweet often – and there’s really barely a limit to how often you can tweet, unless you’re looking to tweet once every ten minutes – but don’t go on Twitter binges with long breaks in between. It’s better to find your rhythm and pace yourself and the amount of Twitter content you share and produce.
So, the takeaway is that you should use Twitter to:
- Communicate with others in your industry, and network.
- Display what your company is all about through the content you share and the opinions you uphold.
- Showcase your professionalism and clean design through a sleek profile.
With these simple yet effective tips, you’ll quickly become a king or queen of Tweeting, and if you partner up with us at WebDesign Cebu, we can continue to advise you and offer direct assistance in all things content management and social media.