Despite its relative age and the adage that all things are meant to eventually be replaced, the sluggish and unresponsive email address still remains to be among the most primary and integral parts of any singular person’s Internet identity. Whether by virtue of being among the first “accounts” of any kind, or simply by virtue of still being useful for safe, formal and structured communication, an email account is something everyone has, and it acts as a sort of key through which people build onto other things, creating accounts on social networks and messaging platforms on the basis of their email.
So, yes. Email marketing is still very, very much important in 2016 to possessing a full and functioning digital marketing strategy. And, yes – doing email marketing right and reaping the maximum benefits from a well put-together email marketing strategy will still continue to be integral to a solid digital marketing structure by 2017.
Your business should invest in proper email marketing, from getting the designers and writers necessary to create catchy and interesting emails, to building a marketing team capable of doing that all-important thing on which any halfway decent email marketing campaign will rely: actual readers.
That’s right – without anyone to open up and read your email, your email marketing efforts can quickly end up being for naught. And that is where effective list building truly comes into play.
What’s the Point of Email Marketing?
The uses for email marketing are numerous, but one thing is for sure – unless you’re fine with becoming a business associated with having a shady reputation for the utilization of spamming tactics, you should never try and target emails from third-party sources with your email marketing techniques and campaign. Instead, it’s important to understand that the strength in a good email marketing campaign lies in its ability to turn traffic into leads.
Through emails, newsletters and other email marketing tactics, the big boon behind email is that it allows you to continue communicating with website visitors off your website, in a way that lets you turn rudimentary traffic into potential subscribers, dedicated readers, and eventually, leads.
The point of email marketing is not to be cold and heartless, viewing your customers as numbers to target and effectively hit. The point of email marketing is to showcase just how much you care – to entice and encourage interested visitors and users to learn more about you, your services, and why they should most definitely not cancel their subscription to your newsletter.
Doing it Right
Email marketing means knowing that every kind of email needs to set a tone and get to a message fairly quickly, and do it in a way that benefits the reader. Make sure to have distinct subjects to tackle through your newsletters and emails, and differentiate one kind of email from another.
For example – if you run a blog section on your website, then it is crucial to make sure that you’re sending updates on a weekly basis regarding the content you’ve been posting.
Similarly, however, you’ll have to have a consistent series of promotional emails regarding ongoing or upcoming events, products, showcases, demos and promotional discounts or games.
Another important factor to a great email marketing campaign is making sure that every email stays short – as short as possible.
Building your Actual Lists
As mentioned previously, it’s all for naught if you don’t have an audience – and just utilizing spider software or other methods to spam email accounts won’t help, as spam filters have built up a powerful resistance over the years. The solution? Get people to enlist into your newsletters themselves, with a management company like WebDesign Cebu to help you handle the marketing and logistics and make sure everything is as smooth and legitimate as possible.
There are many ways to build an email list, and they all involve amazing web design and a strong grasp of making a great landing page. Here are a couple very effective ones, as listed by the Marketing Professors:
• Event Registration
• Purchase Prompts
• Social Media
By leveraging opportunities such as to build your lists, you can quickly achieve membership of several hundred, or even thousand people. At that point, getting them all to become or remain loyal customers is the goal.