SEO is a huge deal. There’s no question about it – it’s the concept of making sure your product has the best shot at being found online through search engines. Search engines are what everybody uses to find services, products, entertainment, other people, and more on the Internet. Alongside recommendations and links from other websites, word of mouth, paid advertising and email marketing, local SEO through engines like Google and Yahoo make up the majority of all Internet traffic.
It’s no wonder, then, that companies devote huge resources and entire departments to staying on top of their search engine game. But for smaller companies, devoting so much time and money into “optimizing your website” can seem like a little much. The reality, however, is that SEO is absolutely necessary, especially for small companies. And here’s why:
Everyone is online. It’s a bit of an exaggeration, but chances are that if you’re a company in the Western world looking to offer a product or service to anyone younger than the boomer generation, you’re also serving a customer who has likely bought something through a website. Even in Asia, the Internet is growing at an exponential rate. If your clients aren’t spending some of their money online yet, they will be.
Whether or not you like it, your reputation is on the line. With the growth of social media, everyone’s got a platform to get out there and say what they want. And with more specific directories and retailers like Amazon, they have an even more specialized platform to talk about how they feel about certain products or services. Even if you’re not out there making sure your own websites and resources are pulling in all the search results for your company, something else – no matter whether positive or negative – will.
Local SEO is your best bet for relevance. SEO can be very expensive when you’re trying to penetrate a common market. Something as common as “best Forex service” is a keyword most small businesses can’t deal with – so that’s where local SEO comes in. Google has recently made changes that let small businesses rank higher in searches focused on their local SEO – and through the right local SEO firm, you can easily outdo the competition.
SEO is the best way to beat the competition.
Depending on your niche or industry, focusing on local SEO can do wonders for your company versus whatever competition you may have against you in the market. People typically only look through the first three results on Google – if you’re not there on a relevant search, then you’re in trouble. With the right SEO strategy, however, you’ll rank above the competition in no time.
Online marketing isn’t what it used to be.
Aside from local SEO, there’s much more to online marketing than there used to be. Through social media, brands are now expected to stay on top of the conversation about them and provide their fan base with content that nourishes their constant support. Paid ads and links don’t do the charm they use to – link building is much, much harder than it used to be. You need organic SEO – you need good content, you need proper white hat link building techniques, and most importantly, you need a local SEO professional.